ODE TO A BRAND – ETHEREAL BEAUTY – NYGÅRDSANNA

By Wednesday, August 30, 2017 0 Permalink 0

Nygardsanna look book 2017Fancy a fashiony interlude? We are hiding inside from the rain and having a tidying day – an unfathomable amount of chaos that has erupted due to unexpected electrical work and things arriving for the shop! Before we get stuck in though, I thought I would start my day with a soothing cuppa in a calm manner, looking at these photos and dreaming of the Swedish countryside and frolicking about in windswept linens, chunky knits and sheer cotton.Nygårdsanna is a dreamy and thoughtful clothing brand, with beautifully designed pieces. I managed to snap up a perfectly cut striped linen dress and rustic charcoal apron on my recent travels. You might already know the brand, but I was so enchanted I thought you’d love to see these images if you haven’t already (or even if you have).After my week in Sweden and discovering these beautiful clothes, (thanks to Kerstin at Mellby Klockargard who has pieces for sale in their boutique and let me try them all before settling on the dress). I thought I’d share some magic from this and some previous seasons look books.Photographer Carl Bengtsson takes the mesmerising images with art director Anna Romson for the look books and the mix of clothing, models, landscape is pure magic.Seasonal colours and details, layers of delicate fabrics – can you tell I am smitten?The knitwear is straight out of my dreams and sets the perfect scene for today’s weather.I hope you like my newest fashion crush, I am completely obsessed with getting back to Malmo asap to go to the store there as we didn’t have enough time to visit on our last day in the city.Have a lovely midweek and enjoy the photos – I am off to reorganise our living situation! All images (except top) Carl Bengtsson for Nygårdsanna.

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